Recall Your Most Special Place of Memory with AXOR
At lavatory and kitchen fixture model AXOR, type follows perfection down to each element: design, expertise, and innovation. Their newest marketing campaign – AXOR Locations – focuses on locations and reminiscences, two issues that arouse emotion whereas bringing about inspiration and encouragement throughout these unusual occasions. A handful of fashionable designers and designers that AXOR has had the pleasure of working with through the years have shared their very own Place of Reminiscence with us, in addition to why the placement is such a candy spot for them.
For me, the actually implausible areas are these we construct in our desires.
Andreas Diefenbach, product designer and Managing Companion at Phoenix Design Stuttgart, Munich and Shanghai, created his Place of Reminiscence in his creativeness. After spending the primary 13 years rising up in northern Kazakhstan, he set off to chart his personal path within the wilderness of central Asia and the civilizations of Europe. Andreas had an uncle who lived close to Lake Baikal in southern Siberia, and when he would go to he can be regaled with tales of ice fishing, searching, and foraging for mushrooms within the taiga. These reminiscences turned a freezing chilly canvas for his fantasies and adventures. Right now Andreas nonetheless harbors a love of frost, snow, and ice, with snow symbolizing heat and familiarity, whereas frost and ice specific one thing clear and calm inside his thoughts. Even at present, Andreas says, he has his personal private reminiscences of this place, though he has by no means visited the taiga. Learn extra of the interview with Andreas right here.
For me, an important place is the household.
Architect and designer Antonio Citterio opened his first workplace in Milan in 1972, however an important place for him to be is together with his circle of relatives. A residence in St. Moritz, positioned in Switzerland’s Engadine Valley, is his favourite spot for all of them to retreat to. It’s a spot the place they will expertise the magic of the mountains, get pleasure from a fantastic winter panorama, rejoice Christmas, or just spend time collectively as a household. His kids have been even born on this very place, surrounded by lakes, brilliant larch forests, and three,000-meter majestic peaks. Antonio’s Place of Reminiscence is a world away from the hustle and bustle of Milan, the place the main target might be on household, tradition, and pure landscapes, in addition to the nice and cozy cocoon of a well-loved house filled with reminiscences. Learn extra of Antonio’s interview right here.
We worth moments of quiet, ideally close to the ocean the place we will suppose clearly.
—Edward Barber, Jay Osgerby
Edward Barber and Jay Osgerby’s most cherished Place of Reminiscence is positioned far-off from their London design and structure studio, it’s a cottage in Trearddur Bay on the west coast of Holy Island in Wales. This small Victorian stone dwelling that appears out over a stormy Irish Sea is a spot they’d retreat to whereas learning on the Royal Faculty of Artwork. There they’d work collectively to develop and illustrate thought after thought, misplaced to their ideas and processes for hours. Edward and Jay each discover the repeatedly altering climate and tides of the placement fascinating but calm, all of the sudden altering from rain to essentially the most breathtaking daylight with no second’s discover. Learn extra of their interview right here.
Creating is an idealization of emotions and reminiscences.
The Land of the Rising Solar, Japan, holds Jean-Marie Massaud’s Place of Reminiscence. Fifteen years in the past, shortly after founding his Paris studio in 2000, he was in the midst of the woods about 30 kilometers from Kyoto on a wet afternoon. In a meditative picket temple with white paper lanterns alongside the footpaths, Jean-Marie proposed to his accomplice – solely two hours earlier than they have been to be married in a shock ceremony. She stated sure, they usually have been wed shortly thereafter in entrance of a gaggle of their closest pals on this magical place filled with beautiful smells and the sound of water. Now and for at all times Japan’s rural Resonance Chambers stands sturdy in his reminiscence for its concord of nature, tradition, and time on that very special occasion. Learn extra of Jean-Marie’s interview right here.
If we don’t need the earth to develop into solely a reminiscence, combat to avoid wasting water.
Philippe Starck is a giant thinker, and he selected all the planet Earth as his Place of Reminiscence, not simply how a lot it must be protected in order that others can get pleasure from its items eternally. Fascinated by evolution, from amoebas to people, Philippe dedicates his life to creativity. He has no hobbies, takes no holidays, and prefers to work alone in the midst of nowhere, as long as he’s surrounded by nature. Forests, dunes, mud – they’re all highly effective sources of inspiration to him and his work. The pure mild, the facility of the weather to type waves and different phenomena, the significance of water and extra all play like music to Philippe’s ears. Learn extra of the interview with him right here.
It may be troublesome to give attention to brilliant moments when a lot is occurring on this planet round us. AXOR invitations you to take a second to consider your personal particular Place of Reminiscence, and look to it for consolation and solace when wanted most.
Study extra about AXOR Locations at axor-design.com/locations or go to them on Instagram @axordesign.
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