O.N.S Store 201 Mulberry Street by COLLECTIVE

O.N.S Clothing, a men’s lifestyle brand, recently opened their newest flagship store in the iconic Nolita neighborhood designed by COLLECTIVE. Tang Kawasaki Studio handled the execution of the store, known for their work on the Bushwick tower as well as various residences across Brooklyn and Manhattan.

A year and a half in the making, the interior architecture and programming challenge the generic Nolita store typology as a window display shopping experience by placing emphasis on a new retail concept of flexibility and transformation, allowing a physical stage to be set up with a 100 ft long movable textile wall.

The curtain, produced by Kvadrat, runs across 100 feet of custom curtain tracks. Within the store, custom cast resin furniture was produced by New York-based Facture Studio. In addition, Italian Mutina Ceramic tiles, designed by Ronan & Erwan Bouroullec, were used for the fitting room towers.

Photography by Eric Petschek.